<p style="margin-bottom: 1em;">
<a href="https://www.facebook.com/bertaCMS" target="_blank">
<?xml version="1.0" ?><svg height="32px" version="1.1" viewBox="0 0 22 22" width="32px" xmlns="http://www.w3.org/2000/svg" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns" xmlns:xlink="http://www.w3.org/1999/xlink"><title/><defs/><g fill="none" fill-rule="evenodd" id="miu" stroke="none" stroke-width="1"><path d="M11,22 C17.0751325,22 22,17.0751325 22,11 C22,4.92486745 17.0751325,0 11,0 C4.92486745,0 0,4.92486745 0,11 C0,17.0751325 4.92486745,22 11,22 Z M11,21 C16.5228478,21 21,16.5228478 21,11 C21,5.47715223 16.5228478,1 11,1 C5.47715223,1 1,5.47715223 1,11 C1,16.5228478 5.47715223,21 11,21 Z M9.33614878,17.3485814 L9.33614878,10.9996191 L8.04587261,10.9996191 L8.04587261,8.89509733 L9.33614878,8.89509733 L9.33614878,7.62240835 C9.33614878,5.90576881 9.8493981,4.66789363 11.7289708,4.66789363 L13.9649985,4.66789363 L13.9649985,6.76809465 L12.3904933,6.76809465 C11.6020279,6.76809465 11.4223537,7.29203798 11.4223537,7.84071235 L11.4223537,8.89509695 L13.8487885,8.89509714 L13.5175967,10.9996191 L11.4223537,10.9996191 L11.4223537,17.3485812 L9.33614878,17.3485814 Z" fill="#000000" id="circle-social_facebook_outline_stroke"/></g></svg>
</a>
&nbsp;
<a href="https://twitter.com/berta_cms" target="_blank">
<?xml version="1.0" ?><svg height="32px" version="1.1" viewBox="0 0 22 22" width="32px" xmlns="http://www.w3.org/2000/svg" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns" xmlns:xlink="http://www.w3.org/1999/xlink"><title/><defs/><g fill="none" fill-rule="evenodd" id="miu" stroke="none" stroke-width="1"><path d="M11,22 C17.0751325,22 22,17.0751325 22,11 C22,4.92486745 17.0751325,0 11,0 C4.92486745,0 0,4.92486745 0,11 C0,17.0751325 4.92486745,22 11,22 Z M11,21 C16.5228478,21 21,16.5228478 21,11 C21,5.47715223 16.5228478,1 11,1 C5.47715223,1 1,5.47715223 1,11 C1,16.5228478 5.47715223,21 11,21 Z M15.0524508,6.76012123 C14.6091677,6.25614055 13.9775308,5.93503684 13.2784892,5.92340138 C11.93632,5.90106113 10.8480731,7.03520524 10.8480731,8.45647588 C10.8480731,8.65818843 10.8695738,8.85488757 10.9110354,9.04371349 C8.89114769,8.91269594 7.10030538,7.86088255 5.90165231,6.27539799 C5.69244923,6.65531596 5.57256615,7.09935699 5.57256615,7.5750218 C5.57256615,8.47549576 6.00163385,9.27465999 6.65376462,9.74651971 C6.25537846,9.72893164 5.88062538,9.60833053 5.55296077,9.41048241 C5.55272385,9.42129649 5.55272385,9.43211314 5.55272385,9.44311957 C5.55272385,10.7006349 6.39048385,11.7555928 7.50230462,12.001344 C7.29837308,12.0591306 7.08366154,12.0893727 6.86202,12.0879029 C6.70541385,12.0868645 6.55313154,12.0694977 6.40475846,12.0383149 C6.71400231,13.0696051 7.61152615,13.8221476 8.67507385,13.8470303 C7.84329615,14.5374887 6.79538538,14.9487042 5.65667385,14.9463552 C5.46050154,14.9459506 5.26705385,14.9332744 5.07692308,14.9088865 C6.15249462,15.6468818 7.42998385,16.0765627 8.80247923,16.0769228 C13.2728031,16.0780957 15.7174346,12.1878206 15.7174346,8.81348185 C15.7174346,8.70277332 15.7150062,8.59265701 15.7103862,8.48307238 C16.1852392,8.12924437 16.5972485,7.68562269 16.9230769,7.17904697 C16.4872569,7.37550592 16.0188008,7.50598516 15.5272446,7.56071723 C16.0289885,7.25192057 16.4144031,6.75770189 16.5958269,6.16504475 C16.1261862,6.44984717 15.6060808,6.65408805 15.0524508,6.76012123 Z" fill="#000000" id="circle-social_twitter_outline_stroke"/></g></svg>
</a>
&nbsp;
<a href="https://www.youtube.com/user/CMSBerta" target="_blank">
<?xml version="1.0" ?><svg height="32px" version="1.1" viewBox="0 0 50 50" width="32px" xmlns="http://www.w3.org/2000/svg" xmlns:sketch="http://www.bohemiancoding.com/sketch/ns" xmlns:xlink="http://www.w3.org/1999/xlink"><title/><defs/><g fill="none" fill-rule="evenodd" id="Page-1" stroke="none" stroke-width="1"><g fill="#000000" id="YouTube"><path d="M50,25 C50,11.1928806 38.8071194,0 25,0 C11.1928806,0 0,11.1928806 0,25 C0,38.8071194 11.1928806,50 25,50 C38.8071194,50 50,38.8071194 50,25 Z M47,25 C47,12.8497349 37.1502651,3 25,3 C12.8497349,3 3,12.8497349 3,25 C3,37.1502651 12.8497349,47 25,47 C37.1502651,47 47,37.1502651 47,25 Z M36.768327,30.7654774 C36.4698281,32.0627028 35.4087162,33.0191862 34.1319129,33.1618614 C31.1074781,33.4998058 28.0463955,33.5014844 24.9984613,33.4998058 C21.9508068,33.5014844 18.8894444,33.4998058 15.8652894,33.1618614 C14.5882064,33.0191862 13.5276539,32.0627028 13.2294348,30.7654774 C12.8047662,28.9179732 12.8047662,26.9020564 12.8047662,25.0002798 C12.8047662,23.0982233 12.8098018,21.0820268 13.2341906,19.2345226 C13.5326895,17.9372972 14.5932419,16.980534 15.8700452,16.8381386 C18.89448,16.5001942 21.9555627,16.4985156 25.0034969,16.5001942 C28.0511513,16.4985156 31.1125137,16.5001942 34.1366687,16.8381386 C35.4137518,16.980534 36.4748637,17.9372972 36.7730829,19.2345226 C37.1977514,21.0820268 37.1952336,23.0982233 37.1952336,25.0002798 C37.1952336,26.9020564 37.1927158,28.9179732 36.768327,30.7654774 Z M22.8047662,20.5 L29.5547662,24.3971143 L22.8047662,28.2942286 L22.8047662,20.5 Z M22.8047662,20.5" id="Oval-1"/></g></g></svg>
</a>
</p>

Built with Berta.me

  1. Construction and deconstruction of the female singer

    work in collaboration with Sabin Garea 

    Live performance 2016

    In my research, I am particularly focused on understanding the media construct that is developed around the image of the female singers, throughout different periods of time, using different kinds of media channels. 

    With a playful approach in my performance, I try to pose serious questions on how we experience pop culture, and how it shapes our behaviour and expectations. My work discusses how we absorb iconic models without being aware of their constructed formula.

     This performance was born from a YouTube screenshot of Peggy Lee’s video ‘It’s a good day’, that is reconstructed into a three-dimensional theater set. The theater set includes all the details and buttons of the YouTube bar, but they are all present as modeled shapes applied around the video window.  The time bar is made out of a transparent plastic tube that has a red ribbon inside it. The red ribbon is pulled every time a new part of the song is finished.  

    When performing the singer is dressed in a red dress and face covering hat that are designed according to desired and idealised female standards from the 50’s. I am trying to engage more with the reference of the video clip by trying to embody the image of a superwoman that a star had in that particular period. The music that I composed for this performance is based on critical internet comments, that discuss the way in which female contemporary singers are expected to present and expose themselves on stage.

    The stage presence is an absent element in this performance, since the singer is not visible, because she performs behind a panel of the actual stage. The non-appearance of the singer in this work is my attempt to overthrow the usual construct of a musical performance in where the artist exposes herself in front of the audience. My approach on it was to raise the level of expectations of the public through increasing the mystery around the stage persona while performing. This action is meant to deprive the viewer of a model to idealise and to project their desires on. 

    I use the format of the YouTube frame, because YouTube became the usual media arena in where people stage them selves as if in a live performance. We have gotten so familiarized with the YouTube frame design that our entire perception of video information we consume is conditioned by these graphical signs. 

    The work bridges in between times, formats and stage attitudes and it embeds contradictory elements. Such as an absent performer who is usually visible in many ways or a pop melody that exists out of vulgar and critial words. 

  2.